We use Market Based Pricing here at South Bay BMW and South Bay MINI. We use a pricing tool that researches all cars in the marketplace with similar equipment and miles as this vehicle you are looking at. We then set a fair price with the intention of being one of the lowest in the market, if not the lowest! Our Salespeople at South Bay BMW/MINI do not benefit if our customers pay a higher price-they do not get paid a commission on profit. They are paid for caring about our clients-putting them in the right car, creating comfortable customers and lasting relationships.